We know the recent election and upcoming election year bring people out of the woodwork online. To help you prepare for responding to families and potential trolls of all sizes, we are excited to offer an hour workshop reviewing ways to cut through the noise, neutralize trolls, and keep you focused on communicating with your families and community members.

The role of a PR and Communications strategy within a school district is crucial for fostering the effective distribution of information, building relationships, and creating a two-way communication pipeline among students, parents, teachers, staff, administrators, community members, and community organizations. 

A dedicated school PR professional is critical to ensure that the messages communicated internally and externally align with the district's values and goals as well as the overall strategic communication plan. Their vigilant oversight ensures that everyone involved is on the same page, contributing to a cohesive communication strategy at all times.